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Ben Hadman

Marketer

open to opportunities
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About Me

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personal information

Full Name
Benjamin Hadman
address
Hitchin, Herts / London
e-mail
contact"at"benhadman"dot"me
phone
+44 7825 739 529
  • university education

    University of Brighton - Pharmaceutical and Chemical Sciences - 2:1

  • school education

Skills

  • web & advertising

    coding

    HTML
    CSS
    Javascript

    advertising

    • Google Ads
    • Google Merchant Center
    • Facebook Ads
    • LinkedIn Ads
  • Marketing Automation & Analytics

    Analytics

    Google Analytics
    Tag Manager
    Excel Power User

    CRM & Marketing Automation

    Pardot
    APIs - Zapier / Code Webhooks / Integromat
    Salesforce (Admin/Dev)
  • design

    graphic design

    Adobe Photoshop
    Adobe Illustrator
    Adobe Indesign

    animation

    Adobe After Effects
    Premiere Pro
    Google Web Designer
    Keyshot

work experience

Lead Generation and Marketing Communications Manager

iotaSciences

First commercial recruit to the company, responsible for launch and demand generation for a biotech laboratory instrument. Built out the CRM and Marketing tech stack. Crafted and scaled lead generation campaigns. Organised conference exhibitor attendance.

Digital Marketing Executive

Blacktrace Holdings

In this centralized digital marketing role my scope encompassed areas of business analytics, CRM management, marketing automation, website ownership and running PPC/Ad accounts for all 5 Blacktrace brands.

I revamped Salesforce CRM solution and later executed the implementation of Pardot on top of that. This set the foundations to visualise and track the complete sales and marketing funnel.

From here I was able to develop targeted digital campaigns, testing and optimising the right mix of channels that worked for our audience and automating where possible.

Marketing Coordinator

Dolomite Microfluidics (part of Blacktrace Holdings)

In this role I lead the delivery of a new ecommerce site, through optimization and a focus on UX I increased revenue +30%. I ran webinars as part of a new product application release and worked on developing a community of academic microfluidics users, connecting users through academic publications.

Marketing Assistant

Syrris Ltd (part of Blacktrace Holdings)

In this product marketing function I was responsible for the lead generation for a line of flow chemistry products. I created brochures, setup a blog, developed application content with product specialists. I was also responsible for the launch of a new £0.5mill product, creating a multi-channel marketing campaign in the run up to a launch at a trade show. My efforts resulted in +55% lead generation exceeding ambitious targets set out by company investors.

Account Manager

GlaxoSmithKline

Working in the Retail Account Team within the Commercial Operations Business Unit. Interacting with both internal and external stakeholders to achieve sales and service targets. I was responsible for 400+ Independent, 1-4 shop, pharmacies chains across the UK and surpassed sales targets by 1-2% (≈ £150k). I was responsible for the integration of the Veeva (Salesforce derivative) CRM system for the business unit and was awarded a bronze recognition award for my work.

feel free to contact me about any opportunities.

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Ben Hadman

Marketer